BRAND IDENTITY DESIGN / BRAND EXPRESSION SYSTEM / BRAND STATIONERY / WEBSITE UX AND UI DESIGN / BRAND ADVERTISEMENT DESIGN
Luxury real estate branding case study of a company based in India
Project background: Domo Real Estate Private Limited is a company focused on improving the buying/renting experience in the luxury sector. Headquartered in Mumbai, India, the real estate company is operative in India, the UK, and UAE. The company founders, Mr. Vedant Bhardwaj, and Ms. Hetavi Jain approached Suruchi Trivedi for the branding of his company. The brief was to design a globally appealing, minimalist, simple, and yet luxurious-looking and highly powerful differentiated brand for the startup.
Brand archetype for impactful luxury real estate branding
The sage: Domo real estate
The Sage is motivated by independence, cognitive fulfilment, and truth. This archetype has a foundational identity attachment to the belief that thinking is what defines the human experience. They're also known as experts, scholars, advisors, researchers, thinkers, mentors, or teachers. Possessing a high need for autonomy, the sage values learning for its own sake because it allows for detachment from the masses and the capacity to remain objective.
A sage in any category always stays in the top position in terms of brand perception. The sage relies on knowledge and is a firm believer in the fact that goodness and truth will prevail and set us free.
Brand identity design to bring alive the strategic luxury real estate branding
The logo was designed to exude luxury, trust, and professionalism, bringing alive the essence of luxury real estate branding. As showcased in this luxury real estate branding case study of a company based in India, the bold typefaces were custom-crafted to match the brand’s personality, making it highly powerful and differentiated. The line on top of DOMO visually communicates that ‘Real Estate Starts and Ends at Domo,’ while also symbolizing a ‘roof,’ ‘shelter,’ or ‘home.’ Ultra-spacious and distinct letters were crafted to ensure high visibility and legibility, even at small sizes. The premium and sophisticated feel of the logo was achieved while keeping the design minimal.
Graphic family: Geometric (Real Estate Buildings)
Look: Luxurious / Premium / Minimal but Informative
Feel: Trustworthy / Knowledgeable
Brand typography family to bring alive the luxury real estate branding effectively across all touchpoints
To outstand in the luxury real estate market, the fonts were chosen to reflect the brand’s highest degree of professionalism and set an appropriate brand image, reasserting and adding value to all the communication made by the brand. The below set of sans-serif fonts was chosen while keeping the luxury and trustworthy look and feel in mind.
Brand color palette to bring alive luxury real estate branding
We defined the colors the brand should use to express itself, evoke the desired emotions in the customer’s mind, and establish a meaningful distinction in the luxury real estate market. As highlighted in this luxury real estate branding case study of a company based in India, the primary brand color, ‘blue,’ was chosen to represent the sage personality in the real estate management business, as blue signifies loyalty, freedom, and trust.
Dark Blues: Blue frequently invokes words like dependable, loyal, logical, soothing, calm, and focused. It also enhances personal productivity.
Bright Blues: Representing both the sky and the sea, bright blue is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. It also conveys depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.
Subtle Greens: Green symbolizes vitality, freshness, growth, wealth, balance, health, and youthfulness, reinforcing a sense of renewal and prosperity.
Brand advertisement design to launch the brand in premium locations of Mumbai
Designed for the company’s launch in Mumbai, India, the brand advertisement was crafted to exude the brand’s essence and values. With a strong focus on premium living and innovative real estate solutions, the design played a crucial role in establishing a distinctive market presence. As part of this luxury real estate branding case study of a company based in India, the communication strategy aimed to create brand awareness and reinforce Domo Real Estate’s image in the competitive South Mumbai real estate market.
Visiting card design for cohesive luxury real estate branding during client/sales meetings
In luxury real estate management, a visiting card is more than just a point of contact—it’s an extension of the brand experience. To make a lasting impression, we designed the layout to include a picture of the associate, creating an immediate personal connection. Every detail was carefully considered to reflect the sophistication and trust associated with Domo Real Estate. This approach, as seen throughout this luxury real estate branding case study of a company based in India, ensures a cohesive and memorable brand presence in every interaction.
Company stamp design for professionalism and trust
Branded stationery and collateral were designed to bring alive the luxury real estate branding visual language. The design was aimed at generating trust, communicating brand values, showcasing professionalism, and strengthening the brand recall value at every touch point.
Website UX & UI design
The website is the primary customer touchpoint in the real estate business. Therefore, the UI was strategically designed to bring alive our luxury real estate branding strategy.
As part of this luxury real estate branding case study of a company based in India, we developed a digital platform that acts as the foundation for the brand’s buying, selling, and management services. More than just a showcase for premium properties, the website was crafted to tell a compelling brand story, build trust, and create a seamless user experience. Designed for impact, it strengthens brand memorability and drives conversions in the competitive high-end real estate market.
A strategic proud & bold luxury real estate branding touchpoint was activated at the office premises for employees, encouraging and motivating them to act as brand ambassadors.
It was designed to reinforce the external brand message in the minds of the company employees, fostering a sense of ownership and pride in representing the brand's values and vision.
Company Email Signature Design
Branded stationery and collateral were designed to bring alive the luxury real estate branding language and essence at the email touch point, which is one of the primary touch points. The email signature was designed to generate trust, communicate brand values, showcase professionalism, and strengthen the brand recall value at every touch point.
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Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, design, engagement, and execution.
