BRAND IDENTITY DESIGN / BRAND EXPRESSION SYSTEM / VISITING CARD DESIGN / OUTDOOR ADS / BRAND STATIONERY DESIGN
Startup branding case study of a music recording studio based in India
Project background: Founded by Mr. Samant Gupta and Mr. Alok Sharma, Suno Studios was born to help musicians find the perfect music studios, jam, record, and produce their next YouTube hit. Musicians also get post-production support to get their tracks mixed and mastered to give them the final polished output. With the head office based out of Bangalore, India, the company has recording studios in various locations across India.
Brand archetype for music studio branding
The magician
The Magician strives to make dreams come true. They can take people on a journey of transformation through the experience of a magical moment. They believe that we are limited only by imagination and defy the common belief of the laws of reality to lead us to a better future. Magicians have a thirst for knowledge and they use it to show their vision. They're the kind of people who promote the advancement of the world, thanks to their knowledge and ability to advise and guide others.
Brand Look - Modern/Minimal/Confident
Brand Feel - Reliable/Best in the segment/Young/Problem Solver
Brand identity design to bring alive a magician brand archetype for Suno Studios
This music studio logo design is a visual representation of “Suno” in an organic, musically connected style. The wavy composition naturally evokes sound waves, making the design highly relevant to the music industry. In fact, more elements of this logo are featured in this startup branding case study of a music recording studio based in India, where we aimed to capture the essence of sound and creativity in visual form. The design also anticipates future applications, from neon-glow to wooden engraving and leather embossing.
Look and feel: Simple, minimal, and musical.
Brand expression system
The brand expression system defines the brand’s tone of voice and the brand’s visual expression system comprising of the brand color pallet, brand typography family, brand graphic styles, brand imagery styles, iconography system, style guides, etc. It ensures consistency in the brand’s communication and complete uniformity in style and formatting for the brand. We chose Orange & Purple for the brand as the colors are unisex and have a bright/happy mood emotion attached to them. The font family was recommended to cover a large spectrum of music genres.
Logo exclusion zone for clean & effective visibility
The logo exclusion zone represents a meticulously designated clear space surrounding the logo, ensuring it always retains its impact and stands out cleanly against any background. This clear area prevents any overlapping from other graphic elements or text, thereby preserving the logo’s integrity and visual prominence. To achieve optimal visibility and balance, an exclusion zone equivalent to one-third of the logo’s height has been maintained on all sides. This disciplined approach ensures that the logo has ample "breathing room" and remains unmistakably distinct in any application.
This methodical design principle was instrumental in this startup branding case study of a music recording studio based in India, where strict adherence to the exclusion zone guidelines contributed significantly to a clean, sophisticated visual identity. By maintaining this proportionate space, the logo achieves maximum clarity and impact—whether it’s featured on digital platforms, physical merchandise, or marketing collateral.
1.5 cm / 100 px
Outdoor ads & brand stationery design for a cohesive music studio branding
In today’s competitive market, authenticity isn’t just appreciated—it’s expected. Customers are drawn to brands that feel real, creating memorable experiences they love to share. To meet this demand, our outdoor advertising and brand stationery designs are crafted to not only capture attention but also to tell a compelling visual story that resonates at every touchpoint. Every billboard, poster, business card, and letterhead is meticulously designed to echo the true spirit of the music studio—a vibrant, dynamic presence that speaks to creativity and innovation. Our designs foster genuine connections, transforming ordinary interactions into emotionally engaging moments.
In this startup branding case study of a music recording studio based in India we learn that when a cohesive design language is paired with strategic storytelling, authenticity and impact go hand in hand. This real-world example demonstrates that a unified approach to outdoor ads and stationery doesn’t just attract attention—it builds trust, deepens brand loyalty, and drives real engagement. Ultimately, while customers may not remember every word of a campaign, they will always recall the feeling our designs evoke—an emotion that transforms initial curiosity into lasting relationships.
Brand signage design for effective on-site branding at the music studio locations
Effective studio signage design plays a vital role in reaching the right customers by ensuring the brand’s location is immediately identifiable. In this startup branding case study of a music recording studio based in India, we want to showcase that a well-designed sign not only serves as a visual landmark but also reinforces the brand's identity in a crowded marketplace. Unlike other forms of advertising—such as radio, TV, or newspapers—signage is remarkably cost-effective, offering continuous visibility without the recurring expenses of traditional media. With bold design elements and clear messaging, impactful signage becomes a powerful, real-world touchpoint that converts passersby into loyal customers.
EXPLORE SOME OTHER WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
