BRAND IDENTITY / BRAND EXPRESSION SYSTEM / MOBILE APP UX & UI DESIGN / PRODUCT PACKAGING DESIGN / WEBSITE UX/UI DESIGN / WEBSITE DEVELOPEMENT
Innovative tech company branding case study of a USA based startup
Project background: Zunzunbee is a product based brand by Things Of A Feather LLC, a technology startup with its operation base in Oregon, USA. The startup’s user-centric approach ensures that every Zunzunbee product is crafted to meet the unique needs of our customers, making their lives easier and more enjoyable. They are committed to sustainability, from the materials the company uses to the way they manufacture and distribute their products. Driven by a passion for innovation, the brand aims to constantly evolve and improve their products. The founder, Mr. Harish Raman, approached Suruchi Trivedi to help the startup build a brand that resonates with the company’s vision & mission.
Brand archetype : The creator
We recommended the ‘creator’ archetype as Zunzunbee provides customers with innovative products that improve their quality of life. Creator attributes such as independence, honesty, curiosity, and excellent quality are also embedded in the brand’s principles.
The Creator brand archetype is all about innovation and creativity. These brands are typically non-conformists, becoming pioneers in new technology or creating unique combinations of features. Creators strive to create meaningful products with enduring value that align with their vision. They also empower their clients to express themselves freely, with the help of a tool, a new feature, or a design. Because of this, they naturally appeal to more creative or artistic consumers who place a lot of emphasis on self-expression.
Brand look & feel
Brand Look: Minimal / Bold / Innovative
Brand Feel: Highly Professional / Exclusive / Premium
Brand identity design for innovative tech company branding
As highlighted in this tech company branding case study of a USA based startup, the brand identity has been meticulously crafted to embody innovation, modernity, and positivity. At its core, the logo is designed to be minimal yet impactful, representing the tech-forward ethos of the brand. A signature brand icon, symbolized by a bird, is recommended for use across various touchpoints to enhance recall and establish a distinctive presence.
The custom-designed organic and fluidic typefaces are key to creating a unique visual identity that aligns perfectly with the creator archetype and the cutting-edge, innovative products the brand offers. These typefaces not only stand out but also seamlessly integrate with the design language of the bird icon, ensuring they form a cohesive visual family. The graphic family blends organic and geometric elements, striking a perfect balance between creativity and structure. This combination reflects the thoughtful and systematic approach characteristic of a forward-looking tech company.
Look: Simple, Minimal, Neat, and Clean
Feel: Highly Useful, Thoughtful, and Innovative
Additionally, the brand identity extends into its broader applications, ensuring consistency across all platforms and mediums. From website UI elements to marketing materials, every design aspect upholds the values of simplicity and elegance, strengthening the brand's personality. This meticulous design process further enriches this tech company branding case study of a USA based startup, highlighting how a well-thought-out brand identity fosters trust, recognition, and market leadership.
Brand logo design variations for use at different places
Brand color palette for innovative tech company branding
We recommended using a combination of electric blue & sea green for the brand identity. The complete palette contains turquoise, white, grey and black as well.
The colors have been decided in alignment with the brand archetype and look & feel.
Blue boosts our ability to think creatively; reaffirming that blue is the color of innovation. Blue is a primary color across all models of color space. It is the color of the ocean and the sky; it often symbolizes serenity, stability, inspiration, or wisdom.
Green is in general a calming and relaxing color. Being the color that represents nature, it's one that makes us feel good and positive. It is also synonymous with good health.
Brand typography family for innovative tech company branding
We chose the following font family to reflect the correct brand’s personality in all the brand communications. Typography is the major element in a design that speaks to the customers.
Product packaging design for smart mat - Flagship product of the company
Mobile app UX/UI design for innovative tech company branding
UI/UX is an integral aspect of any mobile application, particularly at the user's end where it directly influences engagement and satisfaction. As highlighted in this innovative tech company branding case study of a USA based startup, designing an intuitive and visually engaging interface is critical for delivering an exceptional user experience. For the mobile app, we developed a user interface and experience that prioritizes ease of use and interactivity. Extensive research into user behavior and preferences shaped the design, ensuring it aligns with the expectations of the target audience. The app features a clean layout, responsive navigation, and interactive elements to create a seamless journey from start to finish.
By incorporating thoughtful design principles, such as a clear visual hierarchy, user-friendly gestures, and accessible layouts, the app becomes a joy to use even for first-time users. The interface is optimized to adapt across devices, providing a consistent experience while retaining its performance and responsiveness. Moreover, every design decision reflects the brand's innovative spirit and commitment to simplicity, as outlined in this innovative tech company branding case study of a USA based startup. Personalized features, efficient workflows, and visual storytelling work in harmony to engage users and meet their functional needs while strengthening the brand identity.
Website UX Design for innovative tech company branding
In terms of UX design, our goal is to create a seamless and enjoyable shopping experience for customers. We prioritize ease of navigation and a user-friendly layout, ensuring that customers can quickly find the information they need and complete their purchase with minimal effort. By incorporating user feedback and testing our design iteratively, we strive to create a product page that not only meets but exceeds customer expectations.
Innovative tech company website UI design & development
As highlighted in this innovative tech company branding case study of a USA based startup, the website UI design has been crafted with a strong focus on creating a visually captivating and intuitive interface. The design prioritizes the presentation of the product in a way that not only highlights its unique features and benefits but also creates a seamless and delightful user experience. By employing a clean and modern design approach, the website ensures that the user's attention is consistently drawn to the product itself. Strategically placed visuals, engaging interaction elements, and a carefully structured layout work together to make the shopping experience not just functional but highly engaging and memorable.
The website UI reflects the core values of the brand—innovation, simplicity, and usability—offering a polished and professional digital presence. Interactive components, responsive design, and optimized navigation enhance usability, ensuring that the website performs consistently across devices and screen sizes. These thoughtful design decisions reinforce the branding principles discussed in this innovative tech company branding case study of a USA based startup, emphasizing the importance of cohesive and user-centric design in shaping brand identity. Every aspect of the design, from typography to color palette and visual hierarchy, has been meticulously curated to align with the brand's innovative spirit. The result is a website that not only impresses visually but also fosters trust and engagement, leaving a lasting impression on users.
EXPLORE SOME OTHER WORK
Case studies of some other brands we’ve built.
Branding is at the core of everything we do. Every design, every detail, every decision — all purposefully crafted to strengthen the brand. Our outcome-focused solutions span research, strategy, creativity, engagement, and execution.
